Social Media Use and Organizational Identity: A Case Study

A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Exploring Strategic Organizational Engagement in Social Media: A Revelatory Case

There has been little theorizing in information systems (IS) or management literature to inform organizational strategies for social media engagement. Aral et al. (2013) lament the dearth of scholarly work focused on understanding organizations’ high-level social media strategies. In this research, we describe our case research to develop an empirically informed understanding of strategic organ...

Creativity, Design Studio Performance, and Social Media: A Study of Instagram Use among Architecture Students

The importance of using visual social media as the digital learning and inspiration resources in architecture is blatantly obvious. On the contrary, there are still gaps in the position of those platforms in the elements of creativity and performance within design studios. The major research question is how does the architecture students' use of architectural content on Instagram relate to thei...

Determining the challenges of organizational social media adoption and use

Organizations often face challenges with the adoption and use of new information systems, and social media is no exception. In this exploratory case study, we aim to identify internal and external challenges related to the adoption and use of social media in a large case company. Our findings show that internal challenges include resources, ownership, authorization, attitudes and economic issue...

Racial Identity, media use, and the social construction of risk